The new Blumarine Spring/Summer 2015 advertising campaign conveys the distinguishing features of the Maison: romantic spirit, decorative taste and sense of blooming femininity, seen through a new lens, which magnifies it while purifying it. The lines, alive and irregular, are enhanced by 3D decorative interventions. Catherine McNeil, shot by Camilla Akrans, perfectly embodies that mix of sensuality and modern romanticism, set in a frame of three-dimensional flowers highlighted by the neutral colors of the location. The message is precise: reality, with a dash of magic. Just like in a Martial Raysse painting.