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    Pre-Fall 2018 Collection

    Bloomsbury gardens and Sussex landscapes provide the backdrop for an emotional journey. Urban atmospheres and bucolic sceneries are highlighted by bohemian accents. The color palette veers towards organic hues, tactilely alternating lightness and structure, glossy and matte. A relaxed, charming yet always-precious femininity takes center stage. A delicate and sober romanticism uncovers the decorations punctuating velvet and lace dresses with rhinestones, bows and thread embroideries. Blugirl conveys an identity statement: being comfortable in your own skin, embracing a graceful elegance without compromising a dreamy aesthetic.