29 October 2018
New chapter for Blufin – the rise of Be Blumarine brand
The project is a new chapter for the group – a deliberate choice of strategies review to meet different market needs and expectations.
The aim is moving closer to the purchasing power of the end costumer, while maintaining the values of creativity, quality and design that have always distinguished all the
garments and accessories made by Blufin.
Within the Blufin’s offer, Be Blumarine embodies the evolution of the Blugirl brand and will launch funny and fresh women’s collections – a contemporary ready to wear that will combine the right dose of elegance, romanticism and irony. For a dynamic and hyper-feminine clientele who loves to sublimate irreverently and spontaneously her own personality through a unique and distinctive style.
«Be Blumarine was born to meet the needs of a constantly changing market, which is also attentive
to the dynamics of accessibility and innovation. Likewise, it is increasingly searching for original, energetic
and contemporary suggestions at affordable prices», explains Gianguido Tarabini, CEO of the Blufin group.
«We are extremely honoured to have started this prestigious partnership. First of all, we thank the Blufin group, namely the CEO Gianguido Tarabini and Anna Molinari, creative soul of Blumarine. It is a great challenge for us. To make the Be Blumarine project happen, we started from the Blumarine heritage, trying to highlight its great strength in today’s fashion system and combining it with our contemporary vision and energy.
Be Blumarine represents the answer full of contents and aesthetics to what international fashion is today»,
say the designers Mirko Fontana and Diego Marquez with one voice.