14 May 2018
Blumarine launches the new “We are in love with Salvatore Piccione” capsule collection
timeless style of the Blufin Group brand to the Sicilian designer’s contemporary vision. Piccione in 2014 won the “Who is on Next” contest launched by Vogue Italia and is the creative mind of the Piccione.Piccione brand. The capsule collection marks a further step towards Blumarine’s growth and development, both in Italy and in the world.
«I am really excited about designing this new capsule collection with the young designer Salvatore Piccione. His contemporary style perception perfectly fits with Blumarine’s DNA – a feminine, sensual and refined woman, season after season. I am really happy to support young talents as I believe their creativity embodies both the future and innovation”.
Anna Molinari, founder and creative director Blufin
«This collection perfectly harmonizes with the brand’s new retail strategy, which wants to consolidate its role in markets where it’s already taking the lead and develop more globally in its target countries so as to increase the sales volumes and create new trading opportunities. Moreover, we also want to expand our pool of target customers to reach a younger public who, besides buying in stores, is increasingly opting for the world of internet and online stores».
Gianguido Tarabini, Blufin’s sole director
The “We are in love with Salvatore Piccione” capsule collection, to be displayed to buyers on the upcoming May 24, will be on sale in selected stores starting from November 2018.