Spring Summer 2023
Evocative, alluring, both real and dreamlike.
The new Blumarine Spring/Summer 2023 advertising campaign explores the underwater universe.
The narrative flows around an atemporal space, taking shape thanks to aquatic and sensual atmospheres in which the vision of the photographer and artist Petra Collins is expressed through an intimate, almost introspective way.
It is a story with a gothic and romantic soul, a fairy tale about modern, dark mermaids: they are moving with the waves of their moods and are fascinating as the ocean’s depths.
The imaginary therefore changes its tune and is transformed. The woman is not only sexy and mischievous but also strong, determined, extremely rooted in the present.
It is an incisive and liquid, fantastically authentic Blumarine.