The atmosphere is intimate and welcoming, the visual code is real, authentic.
The story of Blumarine starts from here. It is romantic and imbued with sentiment like the story of faces and voices that populate this tale.
A story that fosters the idea of clothing as an outward projection of one’s inner world, which supports romanticism as courage and spontaneity, as openness to the world and its imperfections.
The lens of this new narrative is in the hands of Larissa Hofmann, German photographer who loves to use her work to explore fragments of life in their purest form. People - with their experiences, their emotions, their thoughts - are the true protagonists both in videos and shots.
Because Blumarine is a true story, based on feelings.

Art Director – Christopher Simmonds
Photographer – Larissa Hofmann
Stylist – Jonathan Kaye